The Polish Public Relations Consultancies Association was established in 2001 to represent the professional PR industry in Poland. The PPRCA is a member of the International Communications Consultancy Organisation (ICCO) and the Union of Associations Advertising Council.

Members include tens of leading agencies specializing in public relations services.

PPRCA goals:

  • protect member rights and interests,
  • represent members before official bodies and institutions,
  • assure the highest ethical and professional standards based on the Code of Good Practices and ICCO ethical standards,
  • reinforce the role of public relations specialists and the proper perception of that role,
  • build professional dialogue between the PR industry and media,
  • research significant industry phenomena, create training and educational programs to improve professional qualifications and develop professional skills.