The Polish Public Relations Consultancy Association is responsible for publishing reports on wages in the PR industry. The survey is carried out biannually among member agencies.
The report contains statistical data collected using a questionnaire with data precisely verified by research report analysts.
Positions listed in the report are based on standard job descriptions. Each standard job description has a concise description of the main areas of responsibility, skills and requirements for the people who occupy them. This allows for comparison between current wages at any organization and the market standard.